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Defining Public Relations Spam
Flickr Image: Darren Foreman In my last BurrellesLuce Fresh Ideas post, I shared some rather entertaining excerpts from journalists and bloggers regarding how they feel about “PR spam.” This post will...
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Register Domain Names for Less…At the Airport?
During a recent trip to Phoenix Sky Harbor International Airport I noticed an unusual kiosk. Since November 2, 2010, and slated to be there through the “first part of 2011,” web-hosting service Go...
View ArticlePRSA Counselors Academy 2010: Carol Greenwald, Marketing Partners,...
Transcript - JOHNA BURKE: Hello, everyone, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselors Academy. I’m here with Carol. Carol, will you please introduce yourself? CAROL...
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BurrellesLuce Newsletter: Media Relations – Know the Facts from the Fiction
April 2011 Media relations has always been a vital part of a successful communications strategy. What has changed, however, is the way communications professionals must interact with The Media —...
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What is “SoLoMo” and Why It Matters
SoLoMo is short for Social-Local-Mobile, referring to the amalgamation of social, local and mobile. It represents the growing trend of targeting consumers based on their current location and is...
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Highlights from BurrellesLuce #PRWebinar – Tips for Planning & Evaluating...
Yesterday BurrellesLuce had the opportunity to host a webinar, “Tips for Planning & Evaluating Successful Events,” with Abbie S. Fink, vice president/general manager of HMA Public Relations....
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Experiment in Social Media by ‘Communicating the Experience’
Flickr Image: Capital Communicator - 9/18/12 PRSA-NCC panel on Communicating the Experience featured Heather Freeman, Heather Freeman Media and Public Relations, moderator; Garrett Graff,...
View ArticleSocial Media Marketers are all dying to know — Is Facebook dying? Or losing...
This post first appeared on Capitol Communicator 10.22.12 and is cross-posted with permission. Most brands have a presence on Facebook and Twitter, but, are they still relevant and the best place for...
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Branding and Marketing Lessons From Publishing a Book
Image posted with permission from Lauren Skidmore by Lauren Skidmore* You’ve written a book. Great! But that’s only the start of publishing. Even if you do public relations or marketing as a day job,...
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How Targeted Is Too Targeted? 3 Tips For Using Local Ads Responsibly
flickr user viZZZual.com under CC BY Yesterday, Facebook announced its new advertising feature, local awareness ads. Their messaging portrays this as a tool primarily aimed at helping local businesses...
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